Advertising Management
- Critically examine the role of advertising in the promotion of sale of a company.
- Discuss in detail the social aspects of advertising that have far reaching impact on a society.
- Describe the meaning and significance of market positioning in the promotion of business.
- Critically examine the theory of Cognitive Dissonance and Clues of advertising.
- What do you mean by "building of advertising programmer"? What is its significance to a firm ?
- Describe the major components and application of campaign planning.
- Discuss the structure and selection process of an advertising agency.
- How would you evaluate the performance of an advertising agency ?
- What is the meaning and significance of International Public Service Advertising ?
- How a firm does buy and Advertising campaign ?
